1) Your website isn’t speaking directly to your customers
Websites can often be too self-centred; too busy with the ‘me, me, me’. You don’t want reams of text that brag about how good your services are if you’re not getting to the heart of your customer’s problem or ‘paint-point’. Don’t get me wrong, explaining how good your services are should be an acceptable practice, but why are they so good? How can they help? The simple matter is, your customers are likely browsing your website because they have a problem that needs solving.
The solution: First you need to figure out the main problem your customer’s are having, and make it clear from the get-go how your business can solve that problem; a clear, simple message and precise call to actions that easily explain how your services can help. With this in place, you’ll be far more likely to attract leads.
2) Your website has no clear call to action.
This ties into the first reason – every website needs an objective. What is it exactly that you want your visitors to do? If you haven’t made this clear, your visitors will likely end up clicking around aimlessly before quickly going somewhere else.
The solution: Offer a clear path for your visitors to take – once you’ve explained how you can help solve their problem, simply tell them what to do next. Whether that’s to reach out to you for a free consultation, or buy a particular product, you’ll want clear buttons that stand out.
3) Your website isn’t generating enough traffic
This can be a tricky one for a lot of businesses, especially those without some technical knowledge on hand. You’re always being told you need to utilise SEO, PPC, and social media, but where do you start? It can all get very confusing.
The solution: Thankfully, it’s not as hard as you might think to generate more traffic to your website. Facebook and Instagram ads are fantastic tools for generating high-quality traffic – you can define your perfect target audience; customers who already have a pre-existing desire to consume your product or service. The best part? You can set up an ad in minutes with a clear goal in mind, whether that’s to direct people to a landing page on your website, or to get in touch via Facebook Messenger.
4) Your website isn’t capturing information
So you’ve got a contact form on your website, that’s great. The problem is that once you’ve received an enquiry, all that information gets lost in your inbox. As a business owner you know that not every enquiry converts into a sale – wouldn’t it be nice if we had a way to reach out to those customers who weren’t convinced the first time around?
The solution: Good news – it’s incredibly easy to make more powerful forms on your website.
Something as simple as providing an option to subscribe to a mailing list could really boost your lead generation. There are a plethora of free email marketing tools out there (such as Mailchimp). When a would-be customer submits an enquiry you can then capture information such as their email address, name and telephone number. By doing so, you can then send out emails with special offers, advice etc. that might just swing those customers in your favour.
5) Your website isn’t mobile-friendly
This is a big one. Mobile devices accounted for a whopping 48.2% of all global internet traffic in 2018. You simply can’t afford to have a website that doesn’t provide a positive user journey on mobile devices.
Google concluded in a recent survey that 72 percent of mobile users say it’s important to them that websites are mobile-friendly, yet 96 percent have visited a site that doesn’t work well on their device.
The solution: Be above the rest when it comes to mobile-friendly sites. You need to make sure that your website looks and performs great on mobile. I understand that this may not be a simple procedure if you have an existing website that isn’t built for mobile, but thankfully I can help. Simply get in touch and I’ll be happy to help out.